Real-Time Lead Tracking, Attribution & Analytics Software

Use "The Armadillo" to improve your marketing campaigns. Know where every lead originated.

What is Lead Tracking and Lead Attribution?

Lead tracking and lead attribution are two closely related concepts in the world of marketing. Lead tracking refers to the process of collecting data on things such as the performance of an advertisement, such as how many people saw the ad and how many of them clicked on it. This information is used to evaluate the effectiveness of the ad and determine whether it is achieving the desired results.

Lead attribution, on the other hand, refers to the practice of assigning credit for a conversion (such as a sale) to the specific advertisement or marketing touchpoint that influenced the customer to make the purchase. This allows advertisers to determine which of their ads are the most effective at driving conversions and adjust their advertising strategy accordingly.

Privacy Is A Priority

The protection of your privacy is of utmost importance to us. We understand that the information you provide us with is personal and sensitive, and we take great care in ensuring that it remains safe and secure. As such, we want to assure you that we will never sell or share any of your data with any third party without your explicit consent.

See Your Lead Sources And How You Got To Canny Armadillo

See How I Got Here

Automate Conversion Events With A Few Clicks - No Coding Required

Configure Armadillo Conversion Events by adding a Conversion URL and set which Armadillo Event you want to fire. Choose from a list of predefined events or add your own custom events.

Real-Time Data Processing

See results in real-time from The Armadillo. Your data is processed as it is received, no waiting until the next day. Make decisions as fast as you need to.

Know Precisely How Each Customer Arrived To Your Website

Easily see the first and last touch for your customer that just purchased or filled out a lead form. No more guessing what marketing channel they came from.

First-Party Cookie and Domain

Serve The Armadillo from your subdomain and be all first-party. This will help in being able to track visitors for longer than a week in many cases. Additionally this helps prevent Canny Armadillo from being blocked by ad blockers since everything is first-party. The cookie used is always first-party.

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Key Features

Lead Attribution

Compare and contrast how well every Lead Attribution is doing. Using your Lead Attribution Rules see a breakdown of how each is doing. Additionally you can see Lead Attributions by first and last touch to help you better optimize your advertising campaigns.

Web Analytics

With our simple and to the point Web Analytics you can see the what most people want from their Web Analytics. See how many people visited your site, what pages they viewed and what device they used. You can also see a simplified quick view of what sources the traffic on your website came from. To dig deeper on how well each source is doing visit the attribution section of your account.

Real-Time Traffic Data For The Last 30 Minutes

Curious how many people from that new social post or email blast are on the website right now? See how many visitors you have add in the last 30 minutes and what the most popular pages have been.

Hot Leads

Set which pages you want to know if someone visits and assign a point value to each. If the pixel is able to identify the user's email or phone number during their session and the user visits one of these pages they will show on the "Hot Leads" in your account dashboard, in real time.

Conversion URLs

With Conversion URLs you can set which pages should be considered conversions. You can set a default value or pass a value on the page. Most likely this will be some type of thank you page after someone purchases something or fills out a lead form on your website.

Armadillo Events

Trigger an event that happens when someone does something on your website. The default events are: Contact, Donate, Initiate Checkout, Lead, Page View, Purchase, Schedule, Search, Submit Application, Subscribe. You can also add your own Armadillo Events too. Armadillo Events work in conjunction with Conversion URLs.

Web Page Stats

See stats for every page on your website. See how people got to the page, what pages they viewed next, where they are located and more.

Canny Armadillo Works With

Custom & More

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Save 23% By Paying Annually

Canny Armadillo


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  • Top Features
  • 30-Day Free Trial
  • Conversion URLs
  • Lead Attribution
  • Lead Attribution Rules
  • Hot Leads
  • Web Analytics
  • Armadillo Events
  • No Contracts

Try Canny Armadillo Today With a 30-Day Free Trial - No Credit Card Required