Web Analytic's Glossary

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403 Forbidden" is an HTTP status code indicating that the server understands the request, but refuses to authorize it.

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404 Not Found" is an HTTP status code indicating that the server cannot find the requested resource.

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500 Internal Server Error" is an HTTP status code indicating that the server encountered an unexpected condition preventing it from fulfilling the request.

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"Above the fold" refers to the portion of a webpage that is visible without scrolling, typically viewed upon initial loading.

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An ad blocker is a software tool or browser extension that prevents advertisements from displaying on webpages.

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Alt text, or alternative text, is a descriptive attribute added to HTML image tags that provides text-based information about an image's content or function.

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A backlink is a hyperlink from one website to another, considered as a vote of confidence or endorsement by the linking site.

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"Bounce Rate" is a web analytics metric that measures the percentage of visitors who navigate away from a website after viewing only one page.

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The California Consumer Privacy Act (CCPA) is a state law that grants California residents specific rights regarding their personal information and imposes obligations on businesses that collect or process such data.

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A "Call to Action" (CTA) is a prompt or instruction designed to encourage an immediate response or specific action from the audience.

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A canonical tag is an HTML element used to prevent duplicate content issues by specifying the preferred version of a web page.

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Churn rate refers to the percentage of customers or subscribers who stop using a service or product within a specific period.

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A large and permanent human settlement characterized by a dense population, significant infrastructure, and various social, economic, and cultural activities.

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A metric used in digital marketing that measures the percentage of clicks on a hyperlink, advertisement, or call-to-action relative to the total number of impressions or views.

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A continent is a large, continuous mass of land on Earth, distinct from islands and peninsulas.

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A conversion rate is the percentage of users who take a desired action out of the total number of visitors or users.

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A cookie is a small piece of data sent from a website and stored on a user's computer by the user's web browser while the user is browsing.

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The total cost of acquiring a new customer through a specific campaign or channel, including all marketing and advertising expenses.

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The amount paid by an advertiser to a publisher for each click on an ad that leads a user to the advertiser's website.

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A nation or a sovereign state that occupies a specific geographic area, typically with its own government and political system.

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The total expense incurred by a business to gain a new customer, encompassing marketing, advertising, and sales-related costs.

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The total worth to a business of a customer over the whole period of their relationship.

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In web analytics this refers to the categories of devices used by visitors to access a website, such as desktops, tablets, and smartphones.

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The unique name that identifies a website on the Internet, forming part of its URL.

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A method used in web analytics to measure user interactions with content on a website beyond web page views, such as clicks on links, downloads, or video plays.

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The last page a user visits before leaving a website during a browsing session.

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First Lead Source refers to the initial channel or method through which a potential customer first becomes aware of and interacts with a business or product.

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The date and time when a user or entity is first detected or recorded by a system or service.

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A cookie placed on a user's device directly by the website the user is visiting

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The data is information collected directly by an organization from its own sources, such as its website, app, CRM, and customer interactions.

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A legal framework set by the European Union (EU) to protect individuals' privacy and personal data and to regulate how such data is processed and handled.

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The process of determining the geographical location of a device or individual using digital information.

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A graphical representation of data where values are depicted by color, allowing for easy visualization of complex data sets to identify patterns or trends.

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The number of times an advertisement or digital content is displayed to users, regardless of whether it was clicked or not.

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A unique string of numbers and decimals assigned to devices participating in a computer network that uses the Internet Protocol for communication.

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A specific web page that a visitor arrives at after clicking on a link or advertisement, designed to achieve a marketing or sales goal.

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The most recent channel or method through which a potential customer interacted with a business before taking a significant action, like making a purchase or filling out a contact form.

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The most recent date and time when a user or entity was active or made an interaction on a platform or system.

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The process of attracting and converting strangers and prospects into someone who has indicated interest in a company's products or services.

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The origin or method through which a potential customer first becomes aware of and engages with a business or product.

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The various channels or methods through which leads are generated, such as digital advertising, referrals, organic search, and social media.

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The broadest administrative or geographical division within a country, such as a state or province, below the national level.

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The total revenue a business can expect from a single customer throughout their entire relationship with the company.

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A meta description is a brief summary of a webpage's content that appears in search engine results to give users an idea of what the page is about.

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A metric used to gauge customer loyalty and satisfaction by asking customers how likely they are to recommend a company's products or services to others.

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An individual who visits a website for the first time, with no previous record of interaction or visitation detected by the site's tracking system.

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The software that manages computer hardware and software resources and provides common services for computer programs

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The unpaid search results generated by a search engine based on their relevance to the user's query, excluding paid advertisements.

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An orphan page is a webpage on a website that lacks internal links from other pages within the same site.

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The total number of times a webpage is loaded or reloaded in a browser within a given period.

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A web analytics metric that averages the number of webpages viewed during a single visit to a website.

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An online advertising model where advertisers pay a fee each time one of their ads is clicked.

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Any data that can be used to uniquely identify, contact, or locate a single person.

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UK laws setting out rules regarding the use of personal data in electronic communications, including marketing calls, emails, texts, and the use of cookies on websites.

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The domain name of the webpage that directly linked a user to the current webpage.

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The web address of the page from which a user navigated to the current page by following a hyperlink.

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The specific address of a webpage or resource a user's browser asks to access on the internet.

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Return on Ad Spend (ROAS) is a marketing metric that measures the revenue generated for every dollar spent on advertising.

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A financial metric used to evaluate the efficiency of an investment, measuring the return relative to the investment's cost.

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An individual who has previously visited a website and returns to it at least once more.

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Rich snippets are enhanced search results displayed by search engines, providing additional information beyond traditional snippets, such as images, ratings, reviews, and more.

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A text file webmasters create to instruct web robots (typically search engine crawlers) how to crawl and index pages on their website

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Schema markup is a structured data vocabulary that helps search engines understand the content of web pages more effectively.

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The physical size and resolution of a computer or mobile device screen, typically measured in inches or pixels.

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The practice of increasing the quantity and quality of traffic to a website through organic search engine results

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SERPs, or Search Engine Results Pages, are the pages displayed by search engines in response to a user's query, containing a list of relevant webpages, advertisements, and other content.

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An SEO title, or meta title, is an HTML element that specifies the title of a webpage and is displayed as the clickable headline in search engine results.

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A period of activity from a single user on a website, starting when they arrive and ending when they leave, typically after a period of inactivity.

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A prefix added to a domain name that creates a distinct web address for specific content or services within the main website.

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A cookie set by a domain other than the one the user is currently visiting, often used for tracking and online advertising.

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Information collected by an entity that does not have a direct relationship with the user from whom the data is collected, often used for advertising and marketing purposes.

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A web analytics metric that measures the amount of time a user spends on a specific webpage before navigating to another page.

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A web analytics metric that measures the total duration a user spends on a website during a single session.

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The process where users arrive at a website from another source, such as a link on another website, rather than directly or through a search engine.

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An individual user who visits a website at least once within a given time period, distinct from other visitors regardless of how many times they visit.

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The address of a specific webpage or file on the Internet.

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A software component that acts on behalf of a user, such as a web browser or email client, and provides information about the device and software to web servers.

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Parameters added to URLs to track the effectiveness of online marketing campaigns across traffic sources and publishing media.

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An individual who accesses and interacts with a website.

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A metric that averages the number of sessions a single visitor initiates on a website within a given timeframe.

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A software application used to access and view websites on the internet.