About Canny Armadillo

Learn How Canny Armadillo Came To Be

Who We Are

Canny Armadillo, is headquartered in the scenic Pacific Northwest, in Washington State. We are people who want to craft cutting-edge web analytics, lead tracking, and lead attribution software tailored to suit the diverse needs of small business owners and seasoned marketing experts alike.

What We Do

Canny Armadillo is a company that believes that web analytics should be easy to use, and dare we say FUN! Too many analytics tools are way to hard to use and the data you want is buried behind pages or complicated settings. That is why we do our best to help you find the data you are looking for or need to see. One of the ways we do this is with Canny Insights to help show you information you probably will want to know about. We also provide Canny Trends to let you see how your website is doing over time.

Why We Created Canny Armadillo

One of the main reasons Canny Armadillo was initially built is because we were tired of sending all the data about websites to the big mega-corporations. Who knows what they are doing with the data? (At Canny Armadillo, we never sell or share your data about your website without your explicit consent.) We also wanted a tool that was easy for everyone and that provides actionable data.

We wanted a tool that shows you the information you care about, not everything possible. Spending lots of time digging through analytics tools to find the needed data was time-consuming.

Another reason was that knowing how an ad campaign is performing is difficult. We have helped others build internal tools to help figure this very thing out with first-party tools and trackers.

This is where Canny Armadillo was born. We wanted to be able to share this with other businesses that also struggle with knowing how their ads are doing or how people are getting to the website.

Canny Armadillo sets out to create accessible web analytics, lead tracking and lead attribution software for all businesses, regardless of size. If you have recently started your business or are an established business, Canny Armadillo wants to help. We don't believe in having an exclusive club where we decide if you are in or out. Everyone is welcome. We want to help you spend your marketing dollars better and improve your return on marketing spend.

No Outside Investors To Answer To

We are accountable only to ourselves, unburdened by external investors. Freed from the pressure of constantly bolstering profits to appease them, our priority lies in delivering unparalleled service to our customers.

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