Set which pages you want to know if someone visits and assign a point value to each. If the pixel is able to identify the user's email or phone number during their session and the user visits one of these pages they will show on the "Hot Leads" in your account dashboard, in real time. You can filter by different timeframes. The default is 48 hours to allow you to follow up with those Hot Leads. Common pages that are set as Hot Lead Pages are squeeze pages and checkout/purchase pages. A common method is to give your squeeze pages a point value of 1 and the checkout/purchase page as value of 3. This way this lead will be put at the top of the list.You can also set thank you pages so we know to remove that person from Hot Leads list, since they converted.