California Consumer Privacy Act (CCPA)

A Definition to a Common Term Related to Web Analytics

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Term: "California Consumer Privacy Act (CCPA)"


The California Consumer Privacy Act (CCPA) is a comprehensive privacy law enacted in the state of California, United States, designed to enhance consumer privacy rights and protections. Effective since January 1, 2020, the CCPA grants California residents specific rights concerning their personal information, including the right to know what personal information is being collected, the right to opt-out of the sale of their personal information, the right to access their personal information, and the right to request deletion of their personal information. The law applies to businesses that meet certain criteria, such as having annual gross revenues exceeding $25 million, collecting personal information of a certain number of California residents, or deriving a majority of their revenues from selling personal information. Subject to certain exemptions, covered businesses are required to disclose their data practices, provide notice to consumers about their rights, and implement mechanisms for consumers to exercise those rights. The CCPA also imposes obligations on businesses to implement reasonable security measures to protect consumers' personal information. Additionally, the law enables consumers to bring private lawsuits for certain data breaches. The CCPA represents a significant shift in privacy regulation in the United States and has influenced other states and countries in developing their own privacy laws.

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