Click-Through Rate

A Definition to a Common Term Related to Web Analytics

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Term: "Click-Through Rate"


Click-Through Rate (CTR) is a key performance indicator in digital marketing that quantifies the effectiveness of a particular online advertisement, hyperlink, or call-to-action by measuring the percentage of users who click on it compared to the total number of impressions or views. CTR is calculated by dividing the number of clicks on the element by the total number of impressions and expressing the result as a percentage. For example, if an advertisement receives 100 clicks from 1,000 views, the CTR would be 10%. CTR provides valuable insights into the relevance and appeal of marketing content and can help advertisers assess the success of their campaigns in driving user engagement and generating traffic. A high CTR typically indicates that the ad or hyperlink is resonating well with the target audience, while a low CTR may suggest that adjustments are needed to improve the ad's visibility, messaging, or targeting. CTR is commonly used in various online advertising platforms, including search engine advertising, display advertising, social media advertising, and email marketing, to optimize campaign performance and maximize return on investment (ROI).

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