First Seen On

A Definition to a Common Term Related to Web Analytics

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Term: "First Seen On"


In the context of digital analytics, customer relationship management (CRM) systems, or any platform that tracks user interactions, "First Seen On" is a term used to denote the specific moment a new user, visitor, or customer is first identified by the system. This could be the time when a user first visits a website, signs up for a service, subscribes to a newsletter, or any other action that allows the system to capture and record their presence or activity.

The "First Seen On" data point is crucial for understanding user behavior, tracking the customer journey, and segmenting users based on their tenure with the service or platform. It helps businesses and analysts determine how long users have been interacting with their brand, which can be valuable for assessing user engagement, loyalty, and the effectiveness of marketing strategies over time. For example, comparing the behaviors and preferences of newer users versus those who have been around longer can provide insights into how product or service perceptions have evolved. This metric is often used in conjunction with other data points, such as "Last Seen On" or activity logs, to create a comprehensive view of user engagement and lifecycle.

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