Term: "Page Views Per Visit"
Definition
Page Views Per Visit, also known as Pages Per Session, is a key performance indicator in web analytics that measures the average number of individual webpages a user views during a single session on a website. This metric provides insight into how engaging and compelling the website's content is and how effectively the site encourages visitors to explore more pages beyond their initial landing page.
A higher Page Views Per Visit value typically indicates that the website is successful in capturing the interest of its visitors, encouraging them to consume more content, learn about different products, or engage with various aspects of the site. It can reflect the effectiveness of the website's navigation structure, the quality and relevance of the content, and the overall user experience.
However, it's important to interpret this metric in context, as a very high average could also indicate that users are having difficulty finding what they need, leading to excessive navigation. Therefore, Page Views Per Visit should be analyzed alongside other metrics such as bounce rate, average session duration, and conversion rates to gain a comprehensive understanding of user behavior and website performance.